Problem?
Real estate agents are not video editors, graphic designers, digital marketing experts, or SEO gurus.
Solution?
We are, so they don’t have to be.
How?
Automated property highlight videos, cinemagraphs, social media graphics, landing pages, websites, and SEO.
Priced at $149/month - a software as a service built to help agents create websites, landing pages, seo, property videos, cinemagraphs, and more.
Legal Formation - August 3rd, 2016First Beta User - August 22nd, 2016First Broker Partner - December 2nd, 2017100 Paying Users - March 11th, 20182,500 Users - September 4th, 2018The goal was to create a marketing product that was consistent and scalable. From the creation of the content, the naming of files, to the uploading and sharing online. Every step had to be fully automated, efficient, and reliable before we could provide true value in the real estate industry.
Requirements:
Before: 2.5 hours | After: 3 minutes
Our team was able to successfully automate the process of creating property highlight videos for the real estate industry. Typical video creation and upload processes previously averaged 2.5 man hours. With the completion of the project the average time to create and publish a video is now 3 minutes with less than 1 second of manual labor. As a result of the automation and scripting of the video process the burden of human error has been eliminated. Absolute improvements in brand consistency, quality control, speed, and deliverability have been recognised. Estimated development time 1.5 years.
The goal was to create a social media graphic / asset that felt NEW, state-of-the-art, and captured to attention of both homebuyers and real estate agents. Cinemagraphs were starting to become an internet sensation but the average cost to produce one was $100. It required someone to film a location and edit the footage in advanced motion graphic program. Our team set out to create a cinemagraph that could be delivered on-demand and didn’t require on location shoots.
Requirements:
Instead of filming a property and isolating one moving feature like a typically cinemagraph, our solution was to remove the sky from the image and add a looping background. By using an animated GIF rather than an MOV we could create a looping GIF / Cinemagraph hybrid that could be embedded across all social platforms, emails, and text. Looping sky presets and photoshop templates allowed us to creation this content in 2 minutes or less including upload and publish. Our team successfully created an engaging social media graphic / asset that was quick, on-demand, and affordable.
